4 comments on “Making Comics 1: Marketing Madness

  1. That’s a tough one. I don’t have any proven methods yet, but based on my research, paid social media ads can work if you have the time and cash to experiment. Most don’t have that cash at the beginning though. I’ve met comic creators at merch booths at conventions, so that could be an option for building a local fanbase at smaller events that are cheaper to get into. I’ve also read that at least for regular books, your sales will do better on kindle once you reach 100 reviews, regardless of how many are positive vs negative, so doing promotions/sending out review copines could help with visibility

  2. Thank you for your response, my friend! Yes, we’ve tried the paid advertising route on social media, but saw no increase in sales. And we’ll also be hitting the local conventions hard. And if you figure out how to get people to review your work on Amazon, please pass that along as well. 😀
    Thanks again!

  3. I know the ad campaigns are tough because you have to experiment with targeted demographics and other variables. It could take quite some time. I’m going to try giving away review copies of my book on twitter later this week, although that usually works better if you already have an audience, which I don’t.

  4. I think “encouraging sales” is just a matter of keeping the content coming. Which can feel hopeless at first if readers don’t immediately flock to it. But if it is truly a passion project for you, you will be happy to keep creating it for your own pleasure whether anybody is reading it or not. But after a certain stretch of time, if you keep putting new issues/books of the thing out there, sooner or later, other people who like the same stuff you like, are gonna start to notice.

    A friend I knew years ago who was into tracking the success & failures of indie comics once told me (bear in mind I have no idea where he got this info) that MOST new indie comic series tend not to “catch on” and gain a decent fan following, until after the release of their third major storyline. Not third comic issue, but third storyline, as in their third mini-series or third collected trade. According to this logic, it’s only after a comic series reaches that volume that potential readers see it as a worthwhile thing to get hooked on/ catch up on/ collect & follow going forward, etc.
    Again – not my theory but an interesting one nevertheless…

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