9 comments on “Alternate Distribution Options Intermission

  1. Very interesting article Dwight,

    Sadly I fear a lot of your predictions are correct.

    I’m working on a mid range book (Tank Girl) and we (Alan and I) are doing all the leg work ourselves.

    It’s frightening the lack of support for creator owned projects.

    We’re going to have to make some brave decisions…

  2. Hey, Rufus! Thanks for reading and commenting.

    Well, let’s hope I’m not correct. I love this industry and would HATE to walk into a comic shop and only find two publishers’ books on the shelves. Variety is the spice of life. I only wish mainstream fans would give indie books a chance. If they did, perhaps things would be different.

    But you are correct. Now is the time to make decisions… and it’s gonna take guts, resolve and a pro-active approach to do it.

    Good luck with your book, my friend. Please keep in touch and let us know how it goes. 🙂


  3. sounds Grimm… sorry, couldn’t resist. But the writing is on the wall, by the look of it. Got an immature chuckle out of the fact they abbreviate Bill Schanes name for all but the first answer, so that each response is prefaced by “BS”. There are certain phrases which actually signal BS in progress, like here:

    “NRAMA: In other words, on these lower end books, you were losing money – it was costing you more money to process and distribute them than they were bringing in…

    BS: At the end of the day, once we looked at all our operation costs in handling the books, we believed that – not down to the single penny, but in overview – that they’re an unprofitable line to carry. We felt that was a level of service that we could no longer provide based on the current economics out there that we’re facing now, and look to be facing for the next 12 months or so.”

    “At the End of The Day” is an overused cliche these days & usually signals there’s speculation to follow. It’s a favorite phrase of TV political pundits when they go to sum up their opinions without factual backup. Here, Diamond’s BS confesses that they really haven’t looked at the actual dollars. Isn’t that interesting. ‘Rama asks directly about books costing Diamond money, and all BS can offer is that they “believe” that may be the case going forward… maybe.

    All that’s looking backwards, however. As an up-and-comer myself, I’m hoping for readers (#4) and one day hoping to make a profit (#5). It’s pretty daunting, though, when there are folks I’d considered having “broken” into the industry now facing the specter of being once again outside looking in, so to speak.

    The more I read about Image, and having just seen them have to cancel the “Who Wants To Be A Superheroine” contest-winning book from Tom Arguello (“Incredible Journey”), the more I think I’m glad that Erik Larsen told me “Panthea Obscura” didn’t have commercial potential and sent me on my way… I mean, he may be right, “at the end of the day…” but I’m hoping that’s, well, BS…

  4. BS should be the official spokesman for Diamond–if he’s not already. Because they’re either doing this as a power play or because they are in dire financial crisis. Either way, it does not bode well for creator-owned books.

    Thank you for reading and commenting, my friend!


  5. Great blog post. I had the privilege of making my comic book debut at Shadowline with New World Order and have to say it was a great experience and I learned about the ‘business” behind comics. I knew pretty much going in that I would probably never make my back money on the project but for me it was about getting my foot in the door. Now I’m just trying to figure out how to keep writing and putting out comics without going bankrupt. It’s not an easy task and I take my hat off to people like Dwight who are taking a chance to self-publish and share their experience with everyone. This whole Diamond thing now makes it even harder for guys like me to go pitch a book to Image or any other publisher now. Digital distribution and self publishing is looking mighty attractive now that there’s print-on-demand services widely available.

  6. Hey, man! Thanks for reading and commenting!

    You’re exactly right. There HAS to be some kind of pay off for all the hard work. It’s not fair to tell a creative team “Well, we broke even. Thanks a lot.” It’s impossible to pay bills with a thank you card.

    So yeah… check out my ideas, do some investigating, formulate a plan and start experimenting. It’s the only way to determine what will work for you.


  7. Rather nice entry, definitely useful information. Never thought I would find the information I want in this article. I have been hunting everywhere in the web for a while now and had been starting to get disappointed. Thankfully, I happened onto your site and got precisely what I was browsing for.

  8. Thanks for reading, Shanae! I’m glad my blog has been useful to you. Now go forth and publish. 🙂

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